CLASS: Intro to Advertising
WHEN: May 2018
WHAT: In this brief, we were tasked to create a campaign to drive more traffic to The Lab Coffee or its website. Most of The Lab's consumers include close-by residents. We wanted to increase brand awareness among students to expand their market. The inspiration behind these designs is the The Lab's innovative environment to brew coffee. We also wanted to highlight the collaboration between baristas and consumers to create their ideal cup of coffee.
TEAM MEMBERS: Kelsey Diaz, Samantha Moffett, Valeria Bazan, Allyson Pinnock, and Jessica Martinez